Where is Irene Homes placed in the specialised field of services – serving the mentally disabled? Where are we placed in the field of donations from our local community? How do we reach our target market - local community and how do we invite them to be friends of Irene Homes – volunteers, donors or supporters? Through awareness, how do we increase our donor base? What media do we use? How can we use our limited advertising budget to its full potential? We have lots of questions with no answers at the moment.

With the assistance of an Advertising Agency or marketing consultant our organisation would like to formulate a marketing and advertising strategy that can be implemented and carry our organisation forward.

Irene Homes will benefit by having a strategic marketing strategy that can be implemented. Through the implementation process we will be able to increase market awareness and develop the needs of the organisation - growing the friendship base of the Homes - volunteers, donors and supporters of our Home.